Privacy Policy

Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you engage with us—online, via lead forms, or through other channels.

Who We Are

This Privacy Policy applies to Raul Arriaga, Realtor, a real estate business serving clients in the Dallas-Fort Worth metroplex. Our services include home buying, selling, consultation, and personalized real estate support.

Information We Collect

We collect personal information when you interact with us, including (but not limited to) the following situations:

Completing a Facebook Lead Ad or online form

Contacting us through our website or email

Engaging with property listings, newsletters, or promotional campaigns

Types of Information Collected:

Full Name

Email Address

Phone Number

Property Preferences (e.g., budget, location, type)

Communication Preferences

IP Address & Browser Info (via website analytics)

How We Use Your Information

We collect and use your information to:

Contact you about buying or selling a property

Provide customized property listings and updates

Schedule showings and consultations

Respond to your inquiries and support requests

Improve our marketing and service delivery

Comply with legal obligations

Legal Basis for Processing

We rely on the following legal bases:

Consent: When you provide information via Facebook Lead Ads or forms, you consent to be contacted.

Contractual Obligation: To fulfill services you request.

Legitimate Interest: To improve our services and maintain relationships with clients.

Legal Requirement: To comply with real estate industry regulations.

How Your Information is Stored

All lead data is securely stored and managed using AI4B CRM, which provides encrypted storage and access controls. Only authorized personnel can access your information.

How We Share Your Information

We may share your data with:

Internal staff or licensed agents under Raul Arriaga Real Estate

Trusted partners, such as mortgage brokers or inspectors (only with your consent)

CRM or marketing tools, like AI4B CRM or Meta (Facebook), for communication purposes

We do not sell, rent, or trade your personal data to third parties.

Your Privacy Rights

You have the right to:

Access your personal data

Correct inaccurate or incomplete information

Request deletion of your data (where applicable)

Opt-out of communications at any time

Withdraw consent for data usage

To exercise your rights, email us at raul@raularriaga.com.

Cookies and Analytics

Our website may use cookies to track user behavior and improve performance. Cookies may be placed by:

Google Analytics

Facebook Pixel

Our website hosting platform

You can disable cookies via your browser settings.

Facebook Lead Ads and Third-Party Platforms

When you submit a form through Facebook Lead Ads, the information is passed to us via secure API and stored in AI4B CRM. We use this data only for the purpose stated in the lead form.

We recommend reviewing Facebook’s Data Policy for more on how Meta handles your information.